Current location:business >>
Afternoon tea makes a comeback thanks to the snap
business46323People have gathered around
IntroductionIt might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is see ...
It might be perceived as a bygone quirk of old-fashioned British quaintness but afternoon tea is seeing a resurgence among the Instagram generation.
Restaurants, cafes, and hotels are enjoying a boom in bookings while hamper sales offering scones, finger sandwiches and tea from China cups are soaring.
A recent survey for online tea shop Jing Tea, found out of 2,000 25-34 year-olds 860 or 43 per cent had celebrated their birthday with afternoon tea.
Meanwhile supermarkets such as Waitrose have reported searches for afternoon tea had increased by 600 percent while sales of hampers at Marks & Spencer are up 80 per cent year on year.
Restaurants and hotels are enjoying a boom in bookings for afternoon tea - thanks to a new generation of younger fans (stock image)
The late Queen Elizabeth having afternoon tea with Paddington Bear in June 2022 during her Platinum Jubilee
Tea sommeliers believe the trend stems from new themes which photograph well on social media - including Paddington Bear and Peter Rabbit.
Sarah Taylor, product developer for hampers at M&S, told The Observer: 'Customers don't just see afternoon tea as a tradition; it's an opportunity to take a moment to ourselves.'
While Ben Warner, founder of Benugo, which runs cafes at museums and galleries added the 'colourful cakes, elegant teapots and even a celebratory glass of bubbles' are photogenic.
But the Royal Family also helped bring the British tradition back to the forefront after the late Queen appeared on television having afternoon tea with Paddington Bear in June 2022 for her Platinum Jubilee.
Mr Warner added: 'We noticed a huge spike in people seeking to book afternoon tea during, and after, the Queen's jubilee in 2022 and King Charles's coronation in 2023, and not just from overseas visitors.
'Since then, major uplifts have included Valentine's Day, Mother's Day and Easter.'
As afternoon tea pours once more into the public consciousness there is a swirling debate over whether, if at all, the ingredients need to be updated and revised.
Traditionalists cite Queen Victoria arguing for bland cakes, with the introduction of spring onion sandwiches at Claridge's leaving food historian Annie Gray 'apoplectic with rage'.
But modernists want cocktails, cold meats and even hummus included.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“World Warp news portal”。http://norway.cassettedesign.com/article-84e399912.html
Related articles
Verona confirms Serie A status for another year after beating Salernitana
businessSALERNO, Italy (AP) — Verona secured a place in next year’s Serie A after beating Salernitana 2-1 on ...
【business】
Read moreJess Glynne gushes her high
businessJess Glynne has gushed that her high-profile relationship with Alex Scott has only attracted 'super- ...
【business】
Read moreCyberspace pledges set to narrow divide
businessBy Xu Wei (China Daily) 07:58, November 10, 2023A view of the World Internet Science and Technology ...
【business】
Read more
Popular articles
- Strictly star Giovanni Pernice's former partner Rose Ayling
- Matt Baker reveals the real reason behind him quitting his high
- China ushers in its first WorldCon to embrace magic future
- New toad species found in south China
- Revealed: Brit tourist, 19, subjected to sex attack in Majorca 'was gang
- Lok Sabha election 2024: Why do India's elections take so long?
Latest articles
Candice Swanepoel stuns in a form
Detectives solve 1968 killing of World War II veteran who became milkman, Florida sheriff says
Ant McPartlin and his pregnant wife Anne
Chinese Embassy lashes out at U.S. over harassing Chinese citizens at border
Siblings trying to make US water polo teams for Paris Olympics
Chinese scientists develop new method of plastic recycling
LINKS
- Dua Lipa's 'Radical Optimism' review: Controlled but catchy dance pop
- DAILY MAIL COMMENT: A thumping, but PM must keep up the fight
- Heartbreak as Arizona father finds three
- Kris Kim makes cut at the Nelson. The 16
- Altuve drives in go
- Miami Dolphins agree to sign Odell Beckham Jr., AP source says
- Cubs ace Justin Steele in line to return Monday from hamstring injury
- Israeli PM vows ground attack on Rafah with or without deal
- Williams brothers star for Athletic Bilbao in win over Getafe
- Angels star outfielder Mike Trout has knee surgery. Team expects 3